PUTTING CLIENTS AT THE HEART OF CONTENT STRATEGY Great legal content encourages potential clients to contact your firm. In a nutshell what you put up on your law firm website should explain why someone can’t do without your legal advice. So how do... read more →

In the last few years there’s been a startling proliferation of content on solicitor websites. At the same time expectations of visitors (potential clients) have soared. A steady stream of 300-500 word blogs might once have really helped the growth of your firm’s... read more →

We’ve written content for hundreds of legal websites across the UK. Solicitors want their sites to achieve a variety of things: Make the firm appear professional Consolidate the brand Provide relevant information to potential and existing clients Impress competitors But with very few... read more →

A report just published by The Solicitors Regulation Authority contains some pretty startling findings Half of UK adults faced a legal problem in the last three years. Only a third sought professional advice. Small businesses on average face eight legal issues a year.... read more →

Law firm blogs can really help solicitors grow their website traffic. It’s a shame that so many are left to wither and die after an initial, enthusiastic burst of posts. Remember that Google is always trying to get the best result for each... read more →

IS YOUR CONTENT DOING ITS JOB? Do you ever stand back and think about the kind of job the content on your website is doing? How do you know if the time and effort you have invested in your site is paying off?... read more →

Everyone loves a freebie. But most of us don’t like giving things away. Solicitors are in the business of providing advice. Because your expertise will make a real difference to personal lives or commercial interests people are prepared to pay for it. But... read more →

These days running a blog on your law firm’s website is more than an optional extra. If you really want to drive traffic to your site – allowing potential clients to discover what you do and cement your reputation with existing clients –... read more →

Time-pressed solicitors often ask us if it’s really necessary to add content to their websites on a regular basis. After all they have usually spent a lot of time developing the site in the first place, ensuring the information it contains is accurate... read more →